Jeff has been in the software business since he was 16, starting out at one of the first retail computer stores in the world. He has worked at startups, corporates and his own consulting practice. He brings a lot of energy, passion, and experience and relishes jumping into new environments and new technologies with both feet, "living in the future", always working on the bleeding edge of practicality. He still writes code, but currently focus on technical evangelism, coupling software development background with speaking and writing skills to get developers excited about new techonlogies. Developers still see him as "one of them" and this gives Jeff a lot of credibility when he goes out and speak with them. Jeff is a geek at heart and never mind getting his hands dirty. He is not afraid to dig into kernel level source code, but he is just as comfortable traveling around the world and presenting high-level business and technical concepts to a professional audience.