Ackura PressRoom is a social media press release tool, which allows PR agencies and Communications professionals to which quickly and easily submit their press release to a wide range of different news sources.

It contains a host of innovative behind-the-scenes coding, SEO and reader-distribution features to ensure that the press release stands a much greater chance of being found by search engines than conventional press releases, whilst giving readers the tools to distribute the release amongst their own circle of friends.

Aside from optimising the content, agencies can upload multimedia content, which is automatically distributed to online resources such as delicious, flickr and YouTube. Integration with the Reuters Calais news service ensures that press releases are tagged with the most relevant keywords and search terms.

The success of the release is measured by an engagement score, which tracks traffic numbers as well as the distribution of the release to the wider internet.

Ackura PressRoom brings the power of Web 2.0 to PR.